Given this is the time of year when car dealers offer A) Their best deals and B) Their best tactics to screw you over, it seemed like the perfect time to post this video. I don’t have any idea who this guy is, other than “Rob Gruhl,” but his tips on buying a new car are brilliant and come from a lot of car-buying experience.

I have purchased only one new car thus far in my life, but I was not the one who did the haggling. I left that to my mother’s husband, who is an expert at grinding out great deals (not to mention he had already purchased multiple cars from the dealer we went to). That said, remembering how he operated and now watching this video, I have realized that I think I will be able to haggle for my own car next time.

However the biggest hurdle is going to be not caring about how much of an asshole you’re being to the dealer.